Insights & Ideas

Expert perspectives on digital marketing, web development, and business growth strategies from the Mainsail Agency crew.

Featured Articles

Our latest insights and trending topics

Featured

Microsoft Advertising in 2025: A Profit-First Playbook

Discover how Microsoft Advertising offers unique opportunities for B2B lead generation and cost-effective marketing with a professional, affluent audience that skews older and more decision-maker focused.

Jul 11, 20256 min read

Featured

Conversion Optimization Strategies That Actually Work

Discover proven strategies to improve your website's conversion rates. From psychological triggers to technical optimizations, learn what moves the needle.

Jun 20, 20246 min read

Featured

AI: Avoiding Imitation

AI as a Powerful Ally, Not a Replacement. AI has reshaped content creation and SEO by streamlining processes and enhancing productivity.

Jun 19, 20245 min read

microsoft-advertising

Microsoft Advertising in 2025: A Profit-First Playbook

William CawthraJuly 11, 20256 min read

bing-adsppcdigital-marketingb2b-marketingadvertising-strategy

conversion-optimization

Conversion Optimization Strategies That Actually Work

Discover proven strategies to improve your website's conversion rates. From psychological triggers to technical optimizations, learn what moves the needle.

June 20, 20246 min read

marketingux-designanalyticsstrategy

AI: Avoiding Imitation

AI as a Powerful Ally, Not a Replacement. AI has reshaped content creation and SEO by streamlining processes and enhancing productivity.

William CawthraJune 19, 20245 min read

content-creationauthenticitymarketingstrategy

digital-marketing

Digital is the Future. Here's How to Protect Your Marketing

First-Party Data: Build Your Marketing Fortress. With privacy concerns on the rise, third-party cookies are becoming obsolete. Learn how to future-proof your digital marketing strategy.

June 19, 20246 min read

first-party-dataprivacystrategyfuture-proofing

privacy

Evolving Privacy Standards: What It Means for Your Digital Strategy

A Quick Look Back: The Evolution of Privacy Standards. The last decade has brought dramatic changes to how businesses collect and use customer data.

June 19, 20244 min read

digital-strategydata-protectionmarketingcompliance

nextjs

Building Modern Agency Websites with Next.js and Headless CMS

Learn how to build high-performance, SEO-friendly agency websites using Next.js and headless CMS architecture. A complete guide for modern web development.

May 15, 20245 min read

headless-cmsweb-developmentjamstackperformance

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